Yamamasa Koyamaen Matcha Price Revision 2026

Yamamasa Koyamaen original matcha line: 30g cans

This first table is the most useful for many individual customers. It compares 30g can prices before and after the scheduled revision, with both sides shown as tax-included prices.

Selected iemoto-preferred matcha names: 30g cans

Yamamasa Koyamaen also lists many iemoto-preferred tea names. The following table compares selected 30g can prices for those products.

All available package sizes shown in the notice

For tea schools, repeat users, shops and business buyers, 150g cans and 100g bags may matter as much as 30g cans. The following tables show the available package sizes from the materials used for this article.

What kinds of products increased the most?

The revision is not a simple uniform increase across all products.

In the Yamamasa Koyamaen original matcha line, several high-grade products — Chaju no Mukashi, Kasuga no Mukashi, Kaguraden and Seiun — remain at the same tax-included level in the 30g can comparison.

The clearer increases appear in the middle and lower price ranges, especially products that many customers use for usucha, daily practice or casual drinking. Ogurayama rises from ¥2,268 to an estimated ¥2,808, Yomo no Kaori rises from ¥1,728 to an estimated ¥2,268, Samidori rises from ¥1,404 to an estimated ¥1,728, and Matsukaze rises from ¥1,188 to an estimated ¥1,404.

In percentage terms, lower-priced items show larger increases. This means that everyday users and tea ceremony students may feel the revision more directly than buyers of the highest-grade products.

The order limit is also being adjusted

The distributor-facing notice does not only mention price revision. It also explains that the monthly matcha order amount limit for many wholesale customers will be changed to 1.3 times the previous level from orders placed on August 1, 2026.

This is an important point. It suggests that the company is not simply raising prices, but also adjusting ordering conditions in response to the new price level and current supply conditions. The issue is therefore not only price. It is also about maintaining product quality, securing raw material and balancing supply with demand.

Why Yamamasa Koyamaen is revising prices

The distributor-facing notice explains several background factors. Without reproducing the full business letter, the main points can be summarized as follows:

• Rapid growth in matcha demand both inside and outside Japan
• Difficulty securing enough matcha raw material
• Continued rise in raw material prices after the previous price revision
• High tencha transaction prices in the 2026 new tea season
• Rising costs for materials and other expenses
• The need to maintain product quality

These points indicate that the revision is connected to raw material costs, quality maintenance and supply stability, rather than a casual price increase.

Is this reasonable in the current Uji matcha market?

Looking at the wider Japanese matcha market, the revision appears to be part of a broader industry trend.

Marukyu Koyamaen, another major Uji tea company, also announced a price revision from July 1, 2026. Its announcement mentions rising inbound demand, sharp increases in green tea raw material prices including matcha raw material, and higher logistics and energy costs.

Ippodo Tea has also explained that Kyoto first-flush tea transaction prices rose sharply and that tencha for matcha has become especially expensive compared with other tea types. Ippodo further notes that tea production cannot be increased quickly because new tea fields take years before they become productive.

Reuters has reported that Japan’s matcha output is struggling to meet soaring global demand, with heat stress, increasing international demand and higher auction prices affecting supply.

When viewed together, Yamamasa Koyamaen’s revision appears consistent with the current market environment. Japanese matcha is no longer in the same price structure as before: demand has grown, supply is limited, tencha prices have risen and high-quality matcha is becoming more valuable.

Premium Uji matcha still has its own value

It is important to say clearly that a price increase does not reduce the value of Uji matcha.

Premium Uji matcha has a long history, strong tea ceremony culture, highly developed cultivation and processing techniques, and deep brand trust. For formal tea ceremony, koicha, high-level usucha, gifts and connoisseur use, Uji matcha from respected makers still has value that cannot be measured only by component data or price per gram.

Yamamasa Koyamaen itself presents its tea making as an integrated process from cultivation to manufacturing, continuing Uji matcha production with accumulated skill and tradition.

The future trend: choosing matcha by purpose

At the same time, not every use requires the same grade of matcha.

Matcha is used in many different ways: koicha and formal tea ceremony, usucha and daily practice, home drinking, matcha latte, desserts, ice cream, chocolate, restaurant menus, food service and overseas retail products.

For formal tea ceremony, premium Uji matcha may be the right choice. For lattes, desserts, food service and daily use, buyers may need to think differently. Color, flavor strength, bitterness, aroma, powder quality, supply stability and cost performance all matter.

As Japanese matcha prices rise, buyers may increasingly choose matcha not only by famous origin or brand name, but also by purpose. More attention may turn to different Japanese matcha regions and different grades designed for practical uses. This does not mean famous origins lose their value. It means the market may become more segmented.

Conclusion

Yamamasa Koyamaen’s 2026 matcha price revision shows how much the Japanese matcha market has changed.

The before-and-after price tables show that some of the highest-grade items remain at the same tax-included level, while middle and lower price ranges — especially products used for practice and everyday use — show visible increases.

The distributor-facing notice also mentions that monthly matcha order limits will be adjusted to 1.3 times the previous level, showing that supply and ordering conditions are being managed together with price.

This does not mean Uji matcha has lost value. On the contrary, premium Uji matcha remains valuable precisely because it is difficult to produce and increasingly difficult to secure.

In the matcha price surge era, the key question may no longer be only, “Which origin is famous?” It may also be: what kind of matcha is best for this specific use? For readers considering that question, our overview of Kumamoto matcha as an emerging Japanese option is a natural next step.